Key Questions

I am interested in answering the following questions:

1. How will digital content be consumed and experienced by enterprise users by 2020? By "consumed," I mean used, shared, and repurposed -- not just read. By "experienced" I mean delivery mechanisms and multimedia properties.

2. Will enterprise users access most of the content they need directly from the respective owners/publishers, or through aggregators and resellers?

3. What percentage of the content that enterprise users consume will be produced by traditional publishers versus individuals and other enterprises?

4. Will there continue to be a distinction between first use rights and reuse rights, or will copyright be redefined (technically or legislatively) to encompass all "rights" for all "uses" (other than resale)?

5. How much of the content that enterprise users consume will be "endorsed," "recommended," or "referred," versus searched for or discovered independently by each user?

6. How much of the content that enterprise users consume will be a commodity, i.e., available through many sources (like news), or unique and proprietary, i.e., available through only one or two sources (like scientific studies)?

7. How much of the content that enterprise users consume will be free (advertising supported or other) versus paid?

I realize the term "enterprise user" is very broad. There are significant differences between content users in a Fortune 500 company and content users in a small company with 50 employees. I am more interested in exploring the commonalities that will exist between all people who need content to get their jobs done. For example, all enterprise users get content via the web and mobile devices today, regardless of what they do or who they work for. How might that change in the next 10 years?

Your thoughts are welcome and appreciated! I will share what I think are the best answers to these (and other questions) as the project develops.